With our 10th year coming to a close, we’re feeling nostalgic and super grateful. We’re honoured to still be looking after your skin a decade later and so thankful for your ongoing love and support. We wouldn’t be the brand we are today without you, our amazing patching community!

Now let’s take a walk down memory lane…

2014

After developing 36,999 prototypes in collaboration with an FDA-approved facility in the USA, Wrinkles Schminkles entered the chat, pioneering a new category of 100% Medical-Grade Silicone Patches. 

2015

We take the Aussie beauty industry by storm, launching online with retailer royalty such as Adore Beauty and hundreds of clinics across Australia.

2016

Our global expansion begins with our line-refining range launching in the USA! Plus, we make our TV debut with a feature on The Real Housewives of Sydney.

2017

Our TV appearances continue with a feature on The Today Show’s Bobbi’s Buzz segment and our Forehead Wrinkle Patches win at the New You Beauty Awards!

2018

Our Chest Wrinkle Patch gained celebrity status after being featured on Khloe Kardashian’s show, Revenge Body, while our founder, Gabrielle Requena, took the plunge pitching our innovative patches on Shark Tank. And to top it off, we launched in New Zealand!

2019

Our global expansion continued with our launch into Canada. We also expanded our line-refining range with the introduction of our sheet mask collection. Plus, we scored another TV segment with a feature on The View.

2020

We launched our Polishing Peel Pads! Debuted on the US TV Shopping Network, selling out in the first hour of the show. Featured on Good Morning America, raking in millions of views. Plus, we joined i=change’s Shop For Change program, committing to donate $1 to charity with every order placed.

2021

We launched our latest innovation, Self-Dissolving Microneedle Patches, which quickly became one of our best sellers. And, our Chest Wrinkle Patch and Eye Smoothing & Depuffing masks took home wins at the Prevention Beauty Awards!

2022

Went viral on TikTok with 56 million views on just one video! We launched into one of Australia’s biggest beauty retailers, Priceline and also attended their infamous Priceline Beauty Prescription Event. We cleaned up big at the Prevention Beauty Awards with our Self-Dissolving Microneedle Patches, Neck Wrinkle Patch and Forehead Wrinkle patch taking home wins. And, we launched our Morning After Glow Serum. Big year!

2023

Our Neck Wrinkle Patch wins another Prevention Beauty Award for the second year in a row. Plus, we launched the world’s first reusable patch recycling program in partnership with Terracycle to become a zero waste brand – very proud of this one!

2024

We celebrated our 10th birthday by giving away almost $10k worth of prizes to our patching community! Our line-refining range took home 5 awards, 3 from She-com for our Mouth & Lip Wrinkle Patch, Chest Wrinkle Patch and Eye Wrinkle Patches, and 1 from Prevention Beauty for our Hand Wrinkle Patch. We launched in the UK and rolled out into ALL Priceline stores across Australia (massive!). Plus, we landed our first (of many more to come!) big US retailers rolling out into Meijer stores across the country. 

It’s been a BIG 10 years with even bigger things to come! We can’t wait to share with you what we have in store for 2025… stay tuned!